Freelance copywriter/UX 

Problem:

The client, a technology-enabled recruiting service based in the U.S., launched a new HR software that needed clear copy for their landing page. They needed clients to sign up and request a demo.

​

Solution: 

• Created website copy that highlighted the benefits while maintaining their casual, sassy, and informative brand voice.

• Developed key brand messages and style guide for them to apply in their marketing strategy.