UX Copywriter

Problem: 

Houm, a proptech startup that began in Chile, launched operations in Mexico earlier this year. They needed to engage with their Mexican audience with localized UX copy and a strong content strategy.

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Solution: 

• "Mexicanized" landing pages and user flows.

• UX writing that improved user retention and onboarding process.

• Created a style guide specific to Mexico.

• Content strategy for SEO through blog posts, interviews, and ads.

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Blogs: 

• https://blog.houm.com/vivir-en-benito-juarez/

• https://blog.houm.com/terminos-del-sector-inmobiliario/

• https://blog.houm.com/las-casas-mas-embrujadas-en-latinoamerica/

• https://blog.houm.com/plantas-que-oxigenan-tu-hogar/

• https://blog.houm.com/la-historia-de-fatema-y-ali-un-nuevo-hogar-en-chile/