ogImage.png

Houm

UX Copywriter

Problem: 

Houm, a proptech startup that began in Chile, launched operations in Mexico earlier this year. They needed to engage with their Mexican audience with localized UX copy and a strong content strategy.

Solution: 

  • "Mexicanized" landing pages and user flows.

  • UX writing that improved user retention and onboarding process.

  • Created a style guide specific to Mexico.

  • Content strategy for SEO through blog posts, interviews, and ads.

Blogs: