Freelance Copywriter/UX

Problem:

The client, a digital transformation and software development company, wanted to improve their online presence through an upgraded website, social media strategy and creation of landing pages specific to their different services and products.

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Solution: 

• Created website UX copy and worked with the designers to transform the overall look and tone, making sure to include keywords related to the industry.

• Developed key brand messages related to software development and style guide for them to apply in their marketing strategy.

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