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Spin by OXXO

UX Writing Coordinator


Spin by OXXO is a new app that allows you to send and receive money. A few months after the initial release users were having a hard time using the app and understanding the features due to what they believed was poor UI and confusing terminology. They needed an in-house UX Writer to take ownership of the voice and tone in the app.

Solution and impact: 

  • Worked along with UX Designers and Product Managers to identify hard-to-understand moments and improve wording.

  • Created campaigns for user acquisition

  • Continuous improvement of current flows and features. Collaboration with UX Research to make data-driven content decisions.


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New functionalities and continuous improvement
Content Strategy
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