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Spin by OXXO
UX Writing Coordinator
Spin by OXXO is a new app that allows you to send and receive money. A few months after the initial release users were having a hard time using the app and understanding the features due to what they believed was poor UI and confusing terminology. They needed an in-house UX Writer to take ownership of the voice and tone in the app.
Solution and impact:
Worked along with UX Designers and Product Managers to identify hard-to-understand moments and improve wording.
Created campaigns for user acquisition
Continuous improvement of current flows and features. Collaboration with UX Research to make data-driven content decisions.
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